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Style Remains The Same, But The Choice Of Words Differ

If you are a writer and you have this knack of truly bringing out a remarkable marketing pitch in every subject you write, you obviously know that the real difference in writing for a company and a...

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How To Write Great Case Studies

Case studies can be the most powerful aspect of your marketing arsenal. They offer social proof that you and your products do what they say they can do. They're like dynamite. Put them on your website...

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What Are The Rules For Writing An Irresistible Product Description

I get questions about rules all the time. People naturally assume there is a set of rules, like the Ten Commandments, that govern the writing of online content. This is understandable considering there...

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Bullets With Bite Master Copywriting's Second Most Powerful Tool

Whether you're preparing a sales letter, a space ad or a Web page, if you're hoping to incite the passion to buy, spend ample time crafting energetic bullet points. These usually appear in the heart of...

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Writing Services Are Available For Your Website Content

Over the past few years, various businesses and companies that have websites have started appreciating the fact that having content on your website can attract more people to visit it. This is because...

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Ten Copywriting Tips For Beginners

Let's face it, people are busy. So it can be hard to engage their attention, especially on the Internet, where they're just one click away from something much more interesting. That's why copywriters...

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Redundancy Can Be The Springboard To Copywriting Success

Back in 2003, I was happily (well, less than happily, if we're honest) and only slightly gainfully employed as an Editor at a medical-communications agency in Cheshire. I'd been there only 16 months...

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Copywriting - The RIGHT Way To Get People's Interest

People only ever buy for their reasons - not ours. We give them all the details, benefits and compelling reasons to buy with an irresistible offer, and put a time limit on it. Proving beyond doubt...

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How Copywriters Can Write Better Radio Ads

Writing radio adverts is great fun, and you'll feel like a million dollars when you hear your ad go out live on air. For the experienced copywriter, they're not that tough to write, either. Here are a...

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Is Print Copywriting Dead

It's been brewing for years. Ten years ago, the freelance copywriter's workload was maybe 40% print, four years ago it was 30% - last year, what, 10%? This week, I got assigned a corporate brochure and...

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4 Symptoms Of Bad Business Writing

The business world is dogged by terrible writing. Its brochures and websites filled with long vacuous sentences that fail to communicate, inspire or keep readers engaged. The problem is that the...

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How To Become A Good Copywriter

So you want to sell your products or want to be an affiliate marketer but don't know how to come up with effective captions or articles to promote the products? You need a good copywriter. Copywriters...

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Is Your Website Content Just There

A few years ago, competition on line wasn't quite so stiff. You could put mediocre content on your website, and attract enough targeted visitors to earn a living (albeit a small living). Today,...

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Five Copywriting Mistakes To Avoid

Never underestimate the importance of good copywriting - if you're initiating a content marketing strategy, you'll need to make a success of it to achieve the desired results. If your content does not...

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Copywriting Training Courses - Method Or Madness

Can copywriting be taught? Are copywriting training courses a good idea? These are interesting questions, especially in times of economic uncertainty and high unemployment when vulnerable people may be...

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Tips For Writing Effective Sales Copy

If you want to write a successful ad, you have to start with a winning headline. The headline of your ad or sales letter will determine how much your conversion rate will be on your online advertising...

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A Copywriter's Guide To SEO

As a copywriter, you will see this term bandied about a lot - it means Search Engine Optimisation and in writing terms it means developing content that is picked up by Google and the rest of the search...

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Why Copywriters Should Accept Jargon And Move On

Look, I'm a freelance copywriter and therefore I must report that I absolutely detest the use of jargon in promotional copy with every filament of every fibre of my being. OK, OK, you read the headline...

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Writing Effective Headlines For Your Webpages

Do you know how to write an effective headline for your sales letter page? If not, then you should know that you're not alone. A lot of people struggle with writing good headlines, and it's because...

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Important Pointers For Professional Content Writers

If you think you have the flair for writing, you can consider becoming a professional content writer. This career is a great choice because content writing is a business in itself and it also has a...

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